You’ve probably seen social media influencers with millions of followers. But how can you tell if you’re an influencer?
Influencers have a certain number of followers, but it’s not just about the number and type of followers. Influencers also have a following that is engaged, loyal, and responsive.
So how many followers are enough to be an influencer? The answer might surprise you: It depends on who is asking this question. So, while there are no concrete numbers on the amount of followers one needs to be considered an influencer, there are some guidelines to follow from the tools for influencers board.
Nano Influencers (1000 to 5000 followers)
They are usually bloggers who write about their experiences, opinions and other interesting things in their life. Nano influencers do not get paid for their posts but they get free products from brands and companies to review them on their blogs. Their audience is very loyal and passionate towards them; they read everything that these bloggers post on their blogs because of the authenticity of the content posted by them. These people are also known as micro-influencers because of their limited reach but high engagement rates with their audiences.
Micro Influencers (3000 to 100000 followers)
Micro influencers typically have between 3,000 and 10,000 followers across their social media accounts (although some may have more). These individuals often work as bloggers or vloggers but can also be celebrities who use their fame to promote brands they endorse or simply share their personal lives with their fans. Micro influencers are becoming increasingly popular because they offer brands access to relevant audiences without having to shell out huge amounts of money for celebrity endorsements
Macro Influencers (100,000+ follower)
Macro influencers are people who have a large following on social media, usually over 100,000 followers on one or more platforms. They usually have an established brand, and they’re known for a specific niche. For example: fashion bloggers, beauty vloggers, fitness experts etc.
The best way to reach these influencers is through advertising your product or service on their social media channels. You can contact them directly through their website or by emailing their managers. The downside is that they’re very expensive. A sponsored post from a macro influencer can cost between $5k -$20k depending on the size of their audience and engagement rate. The positive side is that they have incredible influence over their audiences — if they recommend something, people will listen!
Mega Influencers ( 1 Million + followers)
Influencers over 1 million followers are usually celebrities and other public figures. They have a huge reach and are considered the top of their game. Their opinions and recommendations carry a lot of weight with their audience. These influencers might have millions of followers on multiple social media platforms, but they don’t necessarily need to be active on all of them.
These influencers are often associated with brands because they can get paid large sums of money to promote products or services, but most of them also maintain a personal brand that is separate from their professional life.
Super Influencers (500k – 1 Million Followers)
Super influencers are often celebrities who have built their own brands outside of their day jobs as actors or musicians. They can make more money than mega influencers because they often have multiple revenue streams (such as merchandise sales). Super influencers also have more opportunities to monetize their content because they have more room for creativity and authenticity in their posts than mega influencers do since they don’t need to stick to a script provided by an employer or client.
To be an effective influencer and serve as an important source for driving conversion or lead it’s very critical to reach high numbers of followers. It’s almost impossible to know what any of this means in an absolute sense. A thousand followers could mean you’re a small fry, or they could give you the clout to get a deal, book a speaking engagement, or otherwise have an influence. How other people perceive you, and how you perceive yourself, all depends on your perspective and their perception. Never forget that engagement is also as important as the total number of followers.